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#3 Ethics. Define marketing ethics first. Obviously, certain products are unhealthy, some we don’t really need (at all), some are marketed to children/elderly, some are marketed to developing nations and on and on. There are also pricing, anti-competitive, and international issues galore. Highlight 3 different examples of ethics in marketing, and select from different areas as described above. Describe what’s going on. How large an issue is it? What is the size of the industry involved? Will the issue ever be resolved, and why or why not? What can your company do to “rise above” the issue, or is it impossible? List and describe 3 of the agencies out there that “patrol” these types of activities. What is corporate social responsibility? Give some positive examples.

#3 Ethics.  Define marketing ethics first.  Obviously, certain products are unhealthy, some we don’t really need (at all), some are marketed to children/elderly, some are marketed to developing nations and on and on.  There are also pricing, anti-competitive, and international issues galore.
Highlight 3 different examples of ethics in marketing, and select from different areas as described above.  Describe what’s going on.  How large an issue is it? What is the size of the industry involved?  Will the issue ever be resolved, and why or why not?  What can your company do to “rise above” the issue, or is it impossible?
List and describe 3 of the agencies out there that “patrol” these types of activities.  What is corporate social responsibility?  Give some positive examples.

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