Define segment marketing and provide the rationale for its use. Then differentiate
between four (4) levels of market segmentation by providing explanations of each level. In addition, give two (2) examples of each of four (4) levels of market segmentation; thus, eight (8) examples of market segmentation are required.
For each of the four (4) market segmentation levels, provide and explain two (2)
examples of how companies apply them to their products or services.