Marketing Self-Segmentation (50 points)
You must cite all resources used and include an APA-formatted bibliography. Your
Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc.
Each of us fits different points within a plethora of marketing segmentation schemes.You have now been exposed to VALS categories, to LOHAS and BOBOs, to definitions of major US social classes, to identity marketing, and to demographic and psychographic modes of classifying clusters of buyers. You have also learned the key elements of a variety of market segments (target markets). Based upon the knowledge gained from your test, selected readings and course lecture, respond to the following. (50 points) (A 2-page response is required for the combination of Parts A and B.)
Part A List four (4) market segments (target markets) into which you fit. (10 points)
Part B Discuss completely each of the four (4) market segments. Include descriptors such as demographics, lifestyle and usage behaviors for each.