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Imagine you are a brand manager for your favorite food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. Think through how you would approach this challenge and then outline this new distribution channel. From the case study, analyze the distribution channels for Zappos to reveal weaknesses and then recommend how to strengthen the weaknesses.

“Distribution Channels” Please respond to the following:

  • Imagine you are a brand manager for your favorite food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. Think through how you would approach this challenge and then outline this new distribution channel.
  • From the case study, analyze the distribution channels for Zappos to reveal weaknesses and then recommend how to strengthen the weaknesses.
~200 words with citations and references please.

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