MKT 421 Week 5 Discussion Question Worksheet
Reference: Kerin, Roger A. & Hartley, Steven W. (2017). Marketing (13th ed.). New York, New York: McGraw-Hill.
Instructions: Minimum of 125 words for each question with in-text citation and reference
Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets
How do the three unique and uncontrollable variables in a global environmental scan impact international and multicultural marketing strategies?
Marketing, Ch. 16: Retailing and Wholesaling
Review Ch. 16 of Management.
Consider the following as you read:
What are the pros and cons of independent retailing and contractual systems in the small business setting?
Marketing To Global Consumer: Global Business
Watch the “Marketing To Global Consumer: Global Business” video.
Consider the following as you watch:
What concepts did the video share that can be integrated into an organization’s marketing strategies for success in a multicultural market?