- Name of the company is Critteer Getters the product is Pest Control
3. Marketing Objectives
Each Collaborative Learning Team must complete a draft marketing plan for a new consumer product that will be sold in the United States and Canada. (See A Sample Marketing Plan in Kerin & Petersen, p. 17 of the text, p. 23 of your text).
- Each team should select a new product idea specifically for this class. To minimize the chances of duplication of the product ideas, the selection of your product idea should be made as soon as possible and sent to your instructor for approval. The type of company and product selection must come from group consensus and not group voting (that is, everyone has to agree).
- Each team should treat its product idea as a real business opportunity. Teams must be realistic and valid with their assumptions in every aspect of launching the new product.
- The Marketing Plan Draft should include the following sections:
- The Team Leader/Facilitator should edit the paper and draft the Executive Summary and the Introduction; other team members should draft the Situation Analysis, Marketing Objectives, Marketing Strategy and Programs, Financial Documents, and Monitors and Controls sections of the plan, according to the requirements for the Final Strategic Marketing Plan due in Module 8.
- At this point, the team’s research may be incomplete, so you will have to indicate, by means of bracketed explanations, what kind of information (text or graphics) needs to be inserted at given points, and the sources from which you expect to get this information. Although every team will have these “holes” in its plan at this stage, try to keep them to a minimum.
- The graphics and tables are not expected to be polished at this stage (though their meaning should be clear), so feel free to insert charts, graphs, diagrams, tables, pictures, etc. into the draft.
- This is a team assignment. Each team will submit a draft of the Marketing Plan. The draft should be approximately 2,000-2,500 words (typically final plans are 3,000-4,500 words, plus appendices).
- Teams will receive feedback on their Marketing Plan Drafts and gain a clear understanding of what they need to do to complete the Final Marketing Plan that is due in Module 8.
- The purpose of preparing a draft of the Marketing Plan is to apply what you are learning in class to a real life marketing situation. It is critical that you correctly apply the marketing concepts learned in the class to the draft. Each team member’s grade for the assignment will be based on active participation and the member’s application and understanding of the course concepts (25%), the appropriateness of the planning and research (25%), the practicality and logic of the research and analysis (25%), and the quality of the writing (25%).
- Submit the assignment to the instructor by the end of Module 4.