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Note : Text Book Reference – – MARKETING MANAGEMENT BY Philip Kotler, Kevin Lane Kotler 1. Pick an industry and provide a brief description. Classify two (2) firms within the industry according to which of the four different roles they might play: leader, challenger, follower, or nicher. How would you characterize the nature of the competition in the industry? In your opinion, do the firms follow the principles described in Chapter 11? Why or why not?

Note : Text Book Reference – – MARKETING MANAGEMENT BY Philip Kotler, Kevin Lane Kotler
1. Pick an industry and provide a brief description. Classify two (2) firms within the
industry according to which of the four different roles they might play: leader, challenger,
follower, or nicher. How would you characterize the nature of the competition in the industry? In your opinion, do the firms follow the principles described in Chapter 11? Why or why not?

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

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