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Please read the attached case study and answer the following questions. Question One There are many examples of successful companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’? Question Two In the 3M case study, what is meant by the statement: ‘the message is more important than the figures’? Question Three Discuss the merits and problems with the so-called ‘15 per cent rule’. Consider cost implications and a busy environment with deadlines to meet. To what extent is this realistic or mere rhetoric? Question Four Encouraging product and brand managers to achieve 25 per cent of sales from recently introduced products would be welcomed by shareholders, but what happens if a successful business delivers profits without 25 per cent of sales from recently introduced products? Question Five

Please read the attached case study and answer the following questions.

Question One
There are many examples of successful companies. To what extent is 3M justifiably highlighted as the ‘innovating machine’?
Question Two
In the 3M case study, what is meant by the statement: ‘the message is more important than the figures’?
Question Three
Discuss the merits and problems with the so-called ‘15 per cent rule’. Consider cost implications and a busy environment with deadlines to meet. To what extent is this realistic or mere rhetoric?
Question Four
Encouraging product and brand managers to achieve 25 per cent of sales from recently introduced products would be welcomed by shareholders, but what happens if a successful business delivers profits without 25 per cent of sales from recently introduced products?
Question Five
Some people may argue that 3M’s success is largely due to the significance given to science and technology and this is the main lesson for other firms. Discuss the merits of such a view and the extent to which this is the case.
Question Six
Explain how the innovation dilemma affected 3M.

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