Creating Fond Memories
Remembering an advertisement is great, but do viewers connect that with the brand name? Recall is an important predictor of purchase intention. To measure how well a nationally branded product is performing with regard to consumer recall, you will complete a study of your choice. Select a branded product targeted toward a specific market. For example, if you wish to define the market by gender, select a feminine hygiene product or a male enhancement drug. Interview 15 consumers and study their free and cued recall by asking them questions such as:
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Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?