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Review the Columbia Sportswear Company 2010 Annual Report to Shareholders. You can go to http://investor.columbia.com/annuals.cfm to locate 2010 annual report. 2. Conduct the financial analysis on 2010 annual report for Columbia Sportswear, using: ratio analysis and trend analysis.

1. Review the Columbia Sportswear Company 2010 Annual Report to Shareholders. You can go to http://investor.columbia.com/annuals.cfm to locate 2010 annual report.
2. Conduct the financial analysis on 2010 annual report for Columbia Sportswear, using:
ratio analysis and trend analysis.
** 1, How to do a Annual report analysis paper?
First, You need to calculate all the financial ratios,
The ratios used to analyse an entity’s financial position and results of operations can be grouped into 4(or 5 for listed companies) categories:
1, liquidity.
2, Asset Management / Activity.
3, Profitability.
4, Solvency / Debt or financial leverage.
5, Market analysis. (For listed companies)
Second, do the Horizontal, Vertical, benchmarking analysis to assess the company’s position in its business life cycle, in the market, and in the industry.
Third, point out the company’s advantage and disadvantage based on your analysis results.
Fourth, Your recommendation.

2, For an introductory course, you don’t need to follow APA requirements. But you do need to make your paper viewable through word, excel, or powerpoint.

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