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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will: Describe the main line of business of the company Name four of the countries in which the company operates Explain, in detail, the implementation of the 4P s marketing mix concept by the company Describe any differences observed in the implementation of this concept, from one country to another.

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
Describe the main line of business of the company

Name four of the countries in which the company operates

Explain, in detail, the implementation of the 4P s marketing mix concept by the company

Describe any differences observed in the implementation of this concept, from one country to another.

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