Setting Up a New BusinessWrite a one to two (1–2) page paper in which you discuss why marketing plans and business plans are essential for the success of a new business.
MY NOTE: It would be helpful, when you wrote this paper, to separate your discussion of marketing plans from business plans. If you want to put a heading that says marketing plans and a second heading that says business plans, that is fine.You need to first briefly describe what each are (start with what the book says, not the web), Then talk about why they are important. Remember that marketing is more than advertising.
The format of the paper is to be as follows:
Typed, double-spaced, New Times Roman font (size 12), one-inch margins on all sides. APA format.