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Socially Responsible marketing across multiple cultures and countries

Title and Abstract
Every research paper begins with a clear title. The title is placed in a separate page (a cover page of sorts) with the author’s information and the abstract. The abstract is 100 word summary of your entire contribution. It is to be written at the end, after completion, of your paper and then placed directly underneath the title.

Table of Contents
Under the abstract you have to list all the headings/sections and sub-headings/sub- sections with relevant page numbers.

Introduction
The introduction section introduces the reader to the subject under scrutiny and eases the reader into the body of the paper. It should not repeat the abstract. The primary purpose of the introduction is to help present your thesis, hypothesis or propositions (an idea you want to prove) for your paper. Ideally this should be done within the first page of the article in order to help the reader decide whether your paper is relevant to their interests.

Body of the paper
The body section is the bulk of the paper where you provide all the supporting evidence you can obtain. This is the bulk of the paper, this is where you review the extant literature and provide the details for the reader. Make use of tables and spider charts to illustrate the ideas of multiple authors. Presenting information in these visual forms allows you to compare and contrast the views and theories so you can identify trends, see disagreements and form conclusions.

Managerial Implications
This section presents the “so what” of your paper. From all the information synthesized the implication section focuses on providing strategic recommendations to the reader (specifically an industry manager) so that he or she may be able to implement them. This section is the culmination of all the research that you have done, make it count. Papers with small implications or implications that appear to be common sense rarely make an impact. Take care to also ensure that implications are realistic.

Conclusions
In the paper thus far you have examined sources that present a variety of perspectives and drawn your own conclusions. This is a small section to present these conclusions.

References
Prepare a references section. You may know this as the bibliography section. The standard reference style to be used in scholarly work is either the APA or the Chicago Manual of Style.

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