Market Analysis and Logic: 20 points.
The following table displays summary information for three brands, each of which targets Shoppers. The bottom row displays Shoppers’ shopping habits and ideal values (for economy, performance, convenience). Please note that each brand was introduced to the market at the same time. Based on this information, explain why brands SUDS and SOYY have less market share than brand SIZL. Provide a well-reasoned and insightful answer.
SHOPPERS Market Segment