There seems to be a tendency for us to think that technology is “neutral” as to social groups, women, older, Native Americans, the poor and so on. We need to examine this assumption carefully. Wajcman raises some interesting issues regarding gender and technology: the association of technology with masculinity, the role of women as consumers of technological products, and the new perspectives and opportunities that soft technologies, such as computers, have opened for women. Why do the soft technologies open more opportunities for women? To what extent have these technologies impacted the perceptions of men’s and women’s roles in the economy, within marriage, and in society as a whole?