Individual Assignment: Favorite Retailer BIRAC Analysis
Use the retailer that you chose for your W1 Marketing Mix paper. Review [re-read] the Marketing Formula and the BIRAC Guidelines posted in the Course Materials forum. Your objective is to discover a marketing opportunity/problem that if solved will help the company grow by 10% year over year. The goal of this paper is use the BIRAC Analysis process to determine and identify one key opportunity [problem] that marketing can improve.
a. Consider the internal and external pressures contributing to the organization’s current situation, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this problem.
b. Write a 2,150- to 3,500-word paper applying BIRAC Guidelines posted in Course Materials and provide justification for your marketing solution.
c. Format your paper consistent with APA guidelines with include a minimum of five references.