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"What affects whether projects on crowdfunding websites (indiegogo) get funded?"

“What affects whether projects on crowdfunding websites (indiegogo) get funded?” The instructions given by the teacher are;

Your team will collect/code data of this type for a number of projects in one of the project categories. I will then help you statistically analyze which factors are the best predictors of whether projects reach/exceed their funding goal.  The priorities at this stage are to:

1) Familiarize yourself with how indiegogo.com works.
2) Look at several project pages in order to identify all of the potential variables that you could code from the project pages (the variables listed above are a rough start).
3) To provide theoretical background for your project, do a literature search to see what research has been done on crowdfunding.  Other relevant topics to search might include crowdsourcing, angel funding, and venture capital, with an emphasis on finding studies that have examined the factors that determine whether an entrepreneurial team does or does not receive funding.

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