Prepare a memo to executive management (700 to 1,050 words) discussing proactive recommendations for avoiding cross-cultural miscommunication. References are not included in the required paper length. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least five references, and may include Internet sources, books, and professional journals or other appropriate resources. Please do not copy or plagiarize others materials. All papers are electronically scanned by turnitin.com.Once you have completed your paper, submit your completed paper by uploading it through the “view/complete” link located under Assessment II in “Unit II” tab of the course menu. Significant deduction of points may result when copying and plagiarism is evident.
Memo: Avoiding Cross-Cultural Miscommunication
Understanding culture is crucial when a company does across borders. For international companies to be successful, in a global society they must adapt to, relate to, and understand the culture of the countries where they conduct business. In your memo integrate/ include the answers to the following questions:
What are the key elements that define a culture?
How does a company overcome ethnocentricity?
How do attitudes, values, customs and beliefs shape culture?
What are “effective” strategies for a global company to adapt to a local culture?
What elements of other cultures (in general) must a company be aware of to operate profitably and successfully?
How do attitudes toward work, leisure, time, change, family, social mobility and religion shape a culture?
What influence does corporate/ personal verbal and non-verbal communication have on cultural understanding?
What impact does the physical environment have on culture?
How are education and technology linked to culture?
How does the mass media shape culture, public opinion, marketing and advertising?
What positive and negative impact do politics and a countries legal system have on international companies?
In your thinking why is culture awareness a major factor for international companies to consider in today’s global marketplace? Document your thoughts.”