When running a sports bar & grill business, what is the business and product offering? What is the overall strategic direction for management planning? What is the value proposition?
What are the specific marketing objectives?
Market share: what is your growth objective by quarter?
Market penetration: how do you plan to gain a share in this market?
Awareness: how do you plan to gain awareness for your product?
Customer acquisition: how do you plan to grow your customer base?
Identify a specific, measurable market share and size.
What are the market niches you hope to capture? Describe.
Why are these the optimal target marketing segments?