Primary Task Response: Within the Discussion Board area,
write 300–400 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to reinforce your
- Discuss the primary research instrument you will develop to determine how to
differentiate your company’s product or service from the competition.
- Based on your research, how do you believe the target audience perceives the
product or service? Why?
- Students should also start to sketch out the demographics and psychographics
of the target market or population sample they will use to collect data. This
will help them with developing the specific research survey in Week 3.
PLEASE INCLUDE REFERENCES!!