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Within the Discussion Board area, write 300–400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: Discuss the primary research instrument you will develop to determine how to differentiate your company’s product or service from the competition. Based on your research, how do you believe the target audience perceives the product or service? Why?

Primary Task Response: Within the Discussion Board area,
write 300–400 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to reinforce your
ideas:

  • Discuss the primary research instrument you will develop to determine how to
    differentiate your company’s product or service from the competition.
  • Based on your research, how do you believe the target audience perceives the
    product or service? Why?
  • Students should also start to sketch out the demographics and psychographics
    of the target market or population sample they will use to collect data. This
    will help them with developing the specific research survey in Week 3.

PLEASE INCLUDE REFERENCES!!

 

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