Write a 10-15 page, double spaced, comprehensive analysis on the history of advertising for two companies/personalities/brands. Cover page needed with your name, student number and tile of project.
A) Start by choosing your topics (brainstorm and select 2-3 options before deciding on one)
a. Bacardi and Frangelico
b. Vizcaya and Coral Castle
c. Obama and Reagan
d. BCBG and Fendi
e. Macys and Nordstrom’s
f. Two Real Estate companies
g. FIU and Barry University
h. Whole Foods and Trader Joe’s
i. American Airlines and Lufthansa
j. BMW and Porche
B) Research your subject regarding
a. How they originated
b. Advertising timelines and approaches
C) Call and interview the PR or marketing agents of the companies regarding the issues that will complete your paper. Possible introduction:
Hello, my name is XXX and I am a student at MIU working on a term paper for my History of Advertising class. I’m majoring in Advertising and I have to write an analysis on the history of your company. Who may be able to speak to me for a few minutes? Or Who is the person in charge of marketing and PR? Or Will it be possible to speak to the manager?
In your view, describe:
Which one has been more successful?
Which one has more potential to succeed in the future?
Which one has handled their PR and customer approaches better
Which one has less client complaints and lawsuits?