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Write a 250-500 word summary of either of the two readings "The Proactive Professional" or "The Heart of Your Strategy Clearly" state the purpose or thesis of the article, the key points made by the author, the conclusion / recommendation, and your critique of the article. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.

Write a 250-500 word summary of either of the two readings “The Proactive Professional” or “The Heart of Your Strategy Clearly” state the purpose or thesis of the article, the key points made by the author, the conclusion / recommendation, and your critique of the article.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.
1. The Heart of Your Strategy
Read “The Heart of Your Strategy,” by Crosby, Lawrence, and Johnson, from Marketing Management (2005), located in the GCU eLibrary
http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=18509257&loginpage=Login.asp&site=ehost-live&scope=site

2. The Proactive Professional
Read “The Proactive Professional,” by Bloom and Dalpe, from Marketing Management (1993), located in the GCU eLibrary
http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9602150716&loginpage=Login.asp&site=ehost-live&scope=site

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